Friday, 20 January 2012

Book review ... Botty's Rules

One of 2 books I read over Christmas was Botty's Rules by British entrepreneur Nigel Botterill.

I was a bit sceptical at first, but when I read he was the first non-American to win the GKIC Marketer of the Year award, and that proceeds of the book were donated to The Teenage Cancer Trust, I felt enthused and bought the book.

Loads of really useful and practical information inside.  The most useful of which is a checklist of the 29 Botty's Rules at the back of the book.  Nige is a bit self-obsessed at times, but let's face it you need to be to get anywhere in business.

Nigel is obviously an extrovert, and that's one other thing I've learnt, controversial as it may be, you need to be extrovert to run a successful business.  Perhaps that should be the 30th Botty's Rule.

Speaking as a natural introvert, be brave, get out there and act extrovert (and read Nigel's book!).

A great book, a great read, highly recommended.

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