Friday, 30 March 2012

A Pearl of Wisdom, from an apprentice entrepreneur

Pearls of Wisdom from the Homemaker's Encyclopedia -- 1952
Yesterday we had a really successful night at our local school's pamper evening.  We've finally defined our target market!

What do peeps want?  You can't sell everything to everyone.  It really does come down to defining your target market, and going there!

I am a bit of an experimeter, and went everywhere and anywhere with our products.  I was wrong and they were right, define your target market!

Have you got any Pearls of Wisdom? Would love to publish them.

Friday, 23 March 2012

Friday Favourite - 1950's Christian Dior

From 1950s Christian Dior
Our all time most popular post about Christian Dior jewellery attracted to date 316 readers.

So, I thought we'd post this beautiful photo of  Christian Dior clothes this time.

In 1946 Christian Dior opened 'Maison Dior' in Paris. It was not until 1950 however that Dior began to make costume jewellery to match his clothing collections. Always well made, Dior has been one of the most successful couture companies to this very day.

Enjoy your weekend.

Friday, 16 March 2012

My week with Arabella Bianco

A fun week with Arabella Bianco
My name is Eliza and I have been doing my work shadowing placement with Arabella Bianco for the past week. It has been really worthwhile as I have gained many skills and knowledge that I did not previously have.

On the first day, I acquainted myself with Mailchimp in order to create the March 2012 newsletter. What I enjoyed most about this was the fact that I could track the success of the newsletter on Mailchimp by seeing how many people had opened the email containing the newsletter.

The second day was the highlight of the whole week. I got the opportunity to go to a marketing workshop with the owner of Arabella Bianco. I obtained a lot of new, useful information about marketing which I will be able to use in the future. In addition to going to a marketing workshop, I was lucky enough to design a returns form for the company. The company really liked my design and so have said they will use it in the future.

I was able to be very creative on Wednesday because I got to help the owner of the company design a new logo. Normally I am not very creative but I got myself stuck in and put forward ideas. Some were even incorporated into the new design!

Thursday was another creative day. I helped to create a YouTube video for the company. It was so fun! My creative juices were flowing again and the final product turned out like this: As well as this, I was introduced to Pinterest. This is a site that enables people to share things on the web. I used this to create a board for Arabella Bianco including pictures from and product descriptions. I had never used Pinterest before so it was interesting to learn how to use it and then go on to make an account on behalf of Arabella Bianco.

On my final day, I was lucky enough to give my input into the new website Arabella Bianco is designing. It was really exciting because I knew nothing about designing a website so it was really interesting to see how a company would go about designing a new website in order to re brand themselves. Moreover, I conducted two interviews to gain more information on how the company is run and how the employees got to the positions they are in now.

I would highly recommend taking up work shadowing with Arabella Bianco because you are able to get highly involved with the business and not just do menial jobs. I had a really great time on my work shadowing placement and gained many vital skills that I can use in future jobs.

Friday, 9 March 2012

Who else wants a vintage look at a reasonable price?

A collection of beautiful quality vintage earrings, that won't cost an arm and a leg!

Unusual vintage earrings from the 1980s with a lovely flower design.

These earrings would make a statement with a modern or vintage outfit.

Beautiful vintage sterling silver feather earrings from the 1960s.

A delicate design, still fashionable today.

Beautiful vintage sterling silver fish earrings from the 1960s.

Lovely novelty fish, which were all the rage at the time.
Lovely clip-on earrings from the 1980s, with faux pearls and a fancy surround.

Would add a classic feel to any outfit.

Sweet sterling silver diamond cut earrings dating from the 1960s.

Very fashionable at the time, and not easy to find now!

Friday, 2 March 2012

How to look like Joan Crawford ...

Joan Craw­ford wear­ing her Boucheron jewellery
Tomorrow we'll be at Judy's Affordable Vintage Fair at Old Spitalfields Market, 11am-5pm.

Amongst our marvellous stock, we have a few beautiful original 50s cocktail necklaces, and a number of other fabulous 50s pieces.

There will be plenty of quality vintage clothing from other sellers too!

We'll be giving 15% off for holders of Judy's ADvintage card (free at every Judy's event).

Keep your eyes peeled and you could put together a look as elegant as Joan Crawford's.